Let’s face it — content is changing fast. If you’re still chasing trends from 2022, it’s time to reboot. Here’s what’s working right now in the world of creator marketing and content strategy.
Authenticity over Aesthetics
Perfect feeds are out. People want content that feels real. Messy room? Chill. Oversharing? Absolutely.
Show them how, show them fast. Value-packed videos get shared, saved, and rewatched.
Launch a product with friends, host Q&As, or build a series that features your followers. Community = content gold.
Overproduced Ads
Users scroll past polished promos. They want to connect, not be sold to.
No comments, no responses? That’s digital ghosting. Engage or fade.
Content built around community — collabs, shoutouts, polls, and shared storytelling — is dominating feeds.
Consistency > frequency. Post 3–5x a week with a mix of posts, stories, and short-form video.
Use in-app planners like Jumpspree’s content calendar to stay on track and optimize your post timing.
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